Book Aid International | THE MAGIC OF READING
Brand film
The Project.
This brand film is a celebration of how books enrich, improve and change lives. The story captures the impact and empowerment that reading has on remote communities such as the vast Great Rift Valley in Kenya.
Created for book lovers in the UK who are not currently active supporters of the charity, the film shows the change that is made possible when people are given access to books.
Through one girl’s story, it shows how millions of people’s lives can be improved by providing basic access to literacy and books.
The Work.
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Creative Approach and Concepting
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Hero Film
