Ed Hardy.

The approach

Start on the audience’s side.

I start with the audience: what matters to them, why they’d care, and what makes an idea worth their attention. Then I look for the human truth and unexpected connection that make it click.

Storytelling gives that idea shape. A film, a single image, a few words: each can lead someone towards a discovery that changes how they see or feel about something.

I bring structure to briefs, develop campaign ideas and guide teams towards stronger work. I love making an idea make sense — and getting people excited about what it could become.

Sometimes that means crafting it myself. Sometimes it means giving others the clarity and confidence to make it their own.

Ways I can help

Get clear on the problem.
Get people behind the idea.

Creative audits

A useful diagnosis of what’s worth keeping, what needs attention and where to go next.

Creative strategy & briefs

Turn broad ambitions into a clear creative task your team can use with confidence.

Project creative direction

Establish the direction, develop ideas and give your team clear, constructive feedback.

Campaign ideas & copywriting

From concepts and scripts to headlines and longer copy. Shape the story for the medium.

A note on storytelling

Writing for a voice
in someone’s head.

Playing piano or cello, I loved making an audience feel something deeply. I find the same satisfaction in creative work. I think about rhythm, anticipation, contrast and release.

A turn in the story can change the emotion. A moment of restraint can give it room to land.