L’Occitane | WE SEE YOU
Brand purpose campaign celebrates sustainability in business
The Brief.
Create a brand purpose campaign film to raise awareness of L’OCCITANE’s rich history of brand purpose and a lifelong commitment to positive social impact so their customers can not just love their products but love the good work that goes into making them.
The Insight.
Younger generations believe business should have a positive impact on society. While they understand that institutions have the capacity to affect the biggest, most impactful changes and want them to do more, they also embrace personal responsibility and the power of individuals to create change.
This aligns with everything L’OCCITANE stand for. Their open-source ethos treats people and other businesses as allies, highlighting a sense of ownership and shared responsibility.
So, the film connects the audiences’ values and actions directly to L’OCCITANE’s, and shows that they will continue, as they always have, to do their bit.
From recycling, remembering your ‘bag for life’, or taking the time to wash up that yoghurt pot – those small individual actions make a big difference. And, when you support better business those actions are amplified. Because everyone with a tiny drop of water can help to stop a fire.
The Work.
-
Creative Approach, Concepting and Social Assets
-
DRTV and Film Production, Direction, Social Content
The film plays out in two parts. The first half centres around the actions of individuals, celebrating the power that people have to make a difference.
We cut scenes of everyday life with intimate and dynamic portraits of the cast, placing ‘you’ front and centre of the story.
The second half of the film switches focus to the brand, shining a light on L’OCCITANE’s ambitious commitments.
From tree planting and beach cleans to recycled packaging and refills we show that L’OCCITANE, inspired by your actions, are doing their part to create a better world.
I am so proud of this new local brand movie, it’s my favourite! And we couldn’t ask for a better creative partner… they are super creative, flexible and so easy to work with, we had a lot of fun!
- Agathe Leroux, Marketing Director, UK & Ireland
